Superfoods: fact or fiction?

If you’re interested in nutrition, you may have come across the term ‘superfoods’. This is used to describe a group of individual food items with benefits that surpass other products. However, it’s nothing more than a clever marketing term; ‘superfoods’ don’t exist in reality. The key to optimising our health is, in fact, choosing a range of nutrient-dense foods; those that contain a host of macro and micronutrients to support our body’s needs. Read on to discover our top 5 picks of such plant-based powerhouses!  


Goji berries 

Nowadays, goji berries are ubiquitous in health food stores as well as supermarkets. However, they have been used in Chinese medicine for centuries due to their nutritional properties and potential health benefits. Goji are known to be a rich source of Vitamin C which helps support the immune system. . Vitamin C also contributes to for collagen formation; one of the key proteins responsible for keeping our skin plump and wrinkle-free.



Popeye was a fan, and we are too!  These leafy greens are low in calories and packed with micronutrients, including vitamin A and C; both of which are important antioxidants. Spinach is know to be a source of calcium which supports bone health and folate for nervous system function.




This brunch staple isn’t only delicious, it’s also hugely nutritious. High in oleic acid (a monounsaturated fatty acid that is important for cardiovascular and cognitive health) and low in saturated fat (the type linked to bad cholesterol and heart disease), it also a great source of potassium and fibre. Avocados are also rich in vitamin E, an antioxidant that, like vitamins A and C, which help prevent oxidative stress in our bodies from outside influences.



Quinoa is prepared and eaten like grain but it’s actually a seed! As such, it’s a good source of protein and fibre, which keep us feeling fuller for longer and in control of cravings. It also contains iron, magnesium and B vitamins, which all are essential for optimising our energy levels. Meanwhile, quinoa contains slow-release carbohydrates and has a low glycaemic index, helping control our blood sugar response and keeping us going for longer. Quinoa has the added benefit of being gluten-free; therefore, it’s perfect for those who suffer from gluten sensitivity or celiac disease.

As well as having an awesome colour, beetroot really is a stand-out food. It’s an excellent source of dietary nitrates which the body converts into nitric oxide. Eating beetroot before a workout could help performance and endurance. 


Nutrition is a minefield of misinformation and ‘superfoods’ are a classic example. Whilst they’re a fictional concept, you can boost your health by picking nutrient-dense foods such as berries, spinach, avocado, quinoa and beetroot. Lucky for you, we’ve included some of these wonder ingredients in our Swiss Me range. Check out our collection to shop your favourite! Or why not try them all? Our bundles are a fantastic place to start


Complementary items from the balance range